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Automation use cases · B2B training companies In-company · open · subsidised training

B2B training company automation

Requests from HR departments, trainer availability, venues, participant lists, certificates and subsidy settlements. I show how to connect the whole process from enquiry to invoice, and which other tasks in a training company can be handed over to automation.

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Main scenario

From enquiry to a settled training course

A single in-company course means dozens of emails: with the client about the programme and date, with the trainer about availability, with participants about logistics. The coordinator keeps track of everything in a spreadsheet.

01 →
Email / form

Request

The HR department describes the need: topic, group, number of people, level, preferred dates and format, in person or online.

02 →
AI + catalogue + calendars

Matching programme and trainer

AI matches a programme from the catalogue or suggests a modification, and the system shows trainers with the right skills and free dates.

03 →
Price list + template

Quote

The quote is built from the programme, trainer, dates and a price from the price list, with online and in-person options. The coordinator approves and sends it.

04 →
Calendars + venues

Schedule

After acceptance, the system books the trainer, venue or platform, sends invitations and reminds all parties of the date.

05 →
Forms

Participant documents

Participants receive a registration form and materials. After the course, an attendance list, surveys and named certificates are produced.

06
Invoice + KSeF

Settlement

The invoice goes to KSeF and to the client together with the documents, and the trainer receives their settlement. For subsidised courses, a complete set of settlement documents is produced.

In practice · example scenario

Negotiation training for three groups of sales reps

The HR department writes that it needs negotiation training for 36 sales reps in three cities, ideally in November. The system proposes a programme from the catalogue with a module on price negotiations, shows two trainers free in November and prepares a quote with three dates. After acceptance, it books venues and sends invitations, and after each group it prepares attendance lists, surveys and certificates.

More use cases

What else can be automated in a training company?

01–03

Sales and quotes

Training enquiries arrive at any time, and the client often compares several companies. A quick, tailored reply matters a lot.

01

Training catalogue and website enquiries

Today

The client browses the catalogue and then emails to ask which course to choose. The reply comes the next day or a few days later.

After automation

An assistant on the website asks about the goal, group and level, suggests courses from the catalogue and collects data for the quote. The coordinator receives a structured enquiry ready for pricing.

Question on the website → Clarifying needs → Suggestion from the catalogue → Enquiry to the coordinator
02

Pre-training needs analysis

Today

The trainer receives a general description of the group from the client. A participant survey requires a separate form, reminders and a manual summary.

After automation

Participants receive a short survey before the course, the system reminds those who haven't filled it in, and AI summarises the answers for the trainer: group level, expectations and examples from work.

Participant list → Survey → Reminders → Summary for the trainer
03

Open courses: registrations and minimum numbers

Today

Registrations arrive by email and through a form, and payments have to be checked by hand. The decision on whether the course goes ahead is made at the last minute.

After automation

Registrations, payments and the waiting list are in one place. At a set time before the date, the system checks whether the minimum number has been reached and prepares a decision for the coordinator and messages for participants.

Registration → Payment → Minimum number → Confirmation / rescheduling
04–06

Trainers and logistics

Trainers, venues, platforms and materials involve many dependencies that change until the last minute.

04

Trainer availability and assignment

Today

The coordinator writes to several trainers asking about a date and waits for replies. Freelance trainers' calendars are outside the company's system.

After automation

Trainers mark their availability in one calendar, and for each enquiry the system shows people with the right skills, a free date and good ratings from similar courses. The trainer confirms the booking with one click.

Request → Skills and ratings → Free dates → Trainer confirmation
05

Venues, catering and online platforms

Today

Booking a venue, catering, equipment and a meeting link means separate emails. Changing the date means repeating everything from scratch.

After automation

Once the date is accepted, the system books the venue and catering for the agreed number of people or creates a meeting on the platform. A change of date or number of participants updates all bookings and notifications.

Course date → Venue / platform → Catering and equipment → Update on change
06

Training materials

Today

Materials are sent to participants by hand, sometimes in an old version. Printing is ordered at the last minute.

After automation

Every programme has an up-to-date version of its materials. Participants receive them automatically before or after the course, and for in-person courses the system orders printing in good time.

Programme → Current materials → Sending → Print order
07–09

Participants and quality

Post-course documents take up most of the coordinators' time, and clients expect them right after the course ends.

07

Participant registration and reminders

Today

The HR department sends the participant list in Excel, followed by changes in emails. Participants don't receive reminders and forget the date.

After automation

Participants register through a form or are imported from the client's list. They receive an invitation, reminders and practical information, and the client sees the current list and can change it until an agreed deadline.

Client list → Registration → Reminders → Current list
08

Evaluation surveys and client report

Today

Paper surveys are retyped into a spreadsheet, and the client report is produced weeks later, if at all.

After automation

Participants fill in the survey on their phones at the end of the course. The system calculates ratings, AI summarises the comments, and the client receives a report with the results and the trainer's recommendations.

Online survey → Ratings → Comment summary → Customer report
09

Certificates

Today

Certificates are prepared in a word processor by copying names from the attendance list. Misspelt names require corrections and resending.

After automation

Certificates are generated automatically for participants who attended according to the attendance list, with a register number and course details. Participants receive them by email, and the client gets the full set in one file.

Attendance list → Certificate register → PDF generation → Participants and client
10–12

Settlements and subsidies

Invoices, subsidy documents and trainer settlements are all based on the same course data.

10 KSeF

KSeF invoices after the course

Today

Invoices are issued at the end of the month, after attendance lists are collected. With several groups for one client, it is easy to get the number of people wrong.

After automation

After the course ends, the system issues an invoice based on the quote and attendance list, with the correct VAT rate or exemption, e.g. for publicly funded training. The invoice goes to KSeF and to the client together with the documents.

Course completed → Invoice from the quote → KSeF → Client + documents
11

Subsidised training (BUR, KFS)

Today

Subsidised courses require additional documents and deadlines. One missing signature on an attendance list or a missing survey can delay the client's settlement.

After automation

For subsidised courses, the system keeps a list of required documents and deadlines, reminds participants about surveys and checks attendance lists for completeness. The client receives a complete set of documents for settlement.

Subsidised course → Required documents → Completeness check → Complete set for the client
12

Trainer settlements and course profitability

Today

Trainer fees, venue and catering costs are calculated separately. It is unclear which courses and which clients bring the highest margin.

After automation

After the course, the trainer receives a settlement for invoicing, and costs are assigned to the course. Every month, management sees the margin of each course, programme and client.

Course → Fee and costs → Margin → Monthly report
A day after implementation

What does work at a training company look like after implementation?

An example of a company that connected enquiries, trainer calendars, participant registration and KSeF. Coordinators focus on clients and training quality.

In the morning

New enquiries have matched programmes, trainers and draft quotes.

A week before the course

Participants receive materials and reminders, and the trainer a summary of the needs survey.

After the course

Attendance lists, surveys and certificates are produced automatically.

The next day

The invoice goes to KSeF and the client, and the trainer receives their settlement.

Every month

Report on trainer ratings, course margins and unanswered enquiries.

Principles

What principles does the automation follow?

01

The coordinator and trainer decide

The automation suggests programmes, trainers and dates. A person approves the quote, trainer selection and programme changes.

02

Your system stays

I connect the automation to the CRM, calendars, training platform and accounting software you already use, via API, file import or KSeF.

03

Participant data under control

Workflows run on servers in the EU, and the trainer and client only see data for their own course. Every operation is logged.

04

Start with one process

We start with the process that burdens the team the most and expand the automation in stages once the first one proves itself in daily work.

FAQ

Frequently asked questions

Will the system choose the trainer by itself?

It will suggest one. It takes into account skills, availability, location and ratings from similar courses, and the coordinator makes the decision. The trainer confirms the date before the quote goes to the client.

Can it handle subsidised training?

Yes. At the start, we set out the requirements of the programme the client uses, and the system tracks document completeness and deadlines. It does not replace verification by the subsidy operator, but it reduces the risk of gaps.

Does it work with online training?

Yes. The system creates meetings, sends links and reminders, and if the platform provides an attendance report, it uses it for the attendance list and certificates.

Where should we start?

With participant documents and post-course settlement. This stage applies to every course and takes load off coordinators fastest. We add further use cases, such as trainer matching or quotes, in stages.

Let's test it on courses from your calendar.

Book a free 30-minute consultation. Show me how a request currently moves from enquiry to invoice, and I'll point out the steps that can be automated.

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Related services
Service↗
Process automation Workflows that connect enquiries, trainer calendars, participants and KSeF.
Service↗
Voice bots and chatbots An assistant that helps clients choose a course and takes registrations.
Service↗
Web apps A client and trainer portal with the schedule, participants and documents.